Explain how the characteristics of an innovation influence product adaptation decisions..
Explain how the characteristics of an innovation influence product adaptation decisions.
For this task, imagine that you are a manager for a large domestic company that has decided to “go global.” Using the concepts learned throughout the course, create a PowerPoint presentation for the other managers, directors, and marketing vice president for your corporation. Be sure to include the following in your presentation:
Prioritize the steps you would use to decide whether to expand an existing domestic brand or develop a new product.
Explain how the characteristics of an innovation influence product adaptation decisions.
Illustrate the different pricing, distribution, and promotional strategies available to a global marketer.
Discuss the ethical implications of your strategic decisions.
Recommend the next steps to implement your marketing strategy.
Incorporate appropriate animations, transitions, and graphics as well as speaker notes for each slide. The speaker notes may be comprised of brief paragraphs or bulleted lists.
Support your presentation with at least three scholarly resources. In addition to these specified resources, other appropriate scholarly resources may be included.
Length: 15-17 slides (with a separate reference slide)
Notes Length: 150-200 words for each slide
The post For this task, imagine that you are a manager for a large domestic company that has decided to “go global.” Using the concepts learned throughout the course, create a PowerPoint presentation for the other managers, directors, and marketing vice president for your corporation. Be sure to include the following in your presentation: appeared first on The academic essays.
Explain how the characteristics of an innovation influence product adaptation decisions.
