MKTG 1102 NET.
MKTG 1102 NET
Assignment # 1
SWOT
ANALYSIS
All organizations are faced with an ever
–
changing environment that continues to impact their marketing
decisions.
Developing an
in
–
depth
SWOT analysis allows an organization to clearly examine their internal
and external environments in order to engage mo
re successful strategies.
Using your ”
target company(
Local library ) and the
accompanying
worksheet:
(a) Build a
SWOT
chart
for your specific organizatio
n
.
Ensure you have at least
5 factors
listed under each
SWOT category
.
Bullet points are acceptable however, each bullet point must be a complete sentence or
thought
. (See example below)
(b) Then,
answer the questions
found in the WORDFORM
following
directions on the SWOT worksheet.
Ensure
you have at least
3 references
,
one of which
must be from
a peer
–
reviewed
or academic
journal article from Business
Strengthen the key factors in your analysis through the use of in
–
text citations from thought
–
leaders or quotes
or
from
academic research such as in the following example.
Example
of SWOT bullet point using Business Source Complete
:
Weaknesse
s
ABC Compan
y lacks sufficient customer insights and knowledge to deliver superior customer service. “The
emerging trend for the marketing manager in the 21
st
century is the unprecedented, technology
–
leveraging,
focus on customers and unparalleled customer service” (
Migliore, Howard & Gray, 2018, p.98).
References:
Migliore, R. H., Howard, N. C., & Gray, D. M. (2018). Contemporary Marketing Evolves.
Journal of
Marketing Development & Competitiveness
Worksheet
“Working Company” (briefly describe product/service offering, target market, trading area)
SWOT Analysis and Action
1. Which is the most important strength? Why? What actions might you take to leverage that strength to create more value?
2. Which weakness is the biggest liability? Why? What actions might you take to improve or eliminate this weakness?
3. Which opportunity could have the greatest impact on the company? Why? What actions might you take advantage of this opportunity?
4. Which threat could have the greatest impact on the company? Why? What actions mightmight you take to mitigate this threat?
References (at least one should be from Business Source Complete)
1.
2.
3.
SWOT Worksheet Checklist:
□
Strengths focus on the company, not the product
Weaknesses focus on the company, not the product
Strengths and weakness are internal to the organization
Strengths and weaknesses are relevant to the case
Opportunities and threats are external to the organization
Opportunities and threats are shifts, changes, or trends in the external environment, not just facts
Opportunities and threats are relevant to the case
Variety of PESTLE opportunities and threats included
Analysis and action is well-thought out and communicated
Cited sources for all facts and ideas that are not your own
Correct grammar and spelling
