MKTG 1102 NET.
MKTG 1102 NET
Assignment # 1
All organizations are faced with an ever
changing environment that continues to impact their marketing
SWOT analysis allows an organization to clearly examine their internal
and external environments in order to engage mo
re successful strategies.
Using your ”
Local library ) and the
(a) Build a
for your specific organizatio
Ensure you have at least
listed under each
Bullet points are acceptable however, each bullet point must be a complete sentence or
. (See example below)
answer the questions
found in the WORDFORM
directions on the SWOT worksheet.
you have at least
one of which
must be from
journal article from Business
Strengthen the key factors in your analysis through the use of in
text citations from thought
leaders or quotes
academic research such as in the following example.
of SWOT bullet point using Business Source Complete
y lacks sufficient customer insights and knowledge to deliver superior customer service. “The
emerging trend for the marketing manager in the 21
century is the unprecedented, technology
focus on customers and unparalleled customer service” (
Migliore, Howard & Gray, 2018, p.98).
Migliore, R. H., Howard, N. C., & Gray, D. M. (2018). Contemporary Marketing Evolves.
Marketing Development & Competitiveness
“Working Company” (briefly describe product/service offering, target market, trading area)
SWOT Analysis and Action
1. Which is the most important strength? Why? What actions might you take to leverage that strength to create more value?
2. Which weakness is the biggest liability? Why? What actions might you take to improve or eliminate this weakness?
3. Which opportunity could have the greatest impact on the company? Why? What actions might you take advantage of this opportunity?
4. Which threat could have the greatest impact on the company? Why? What actions mightmight you take to mitigate this threat?
References (at least one should be from Business Source Complete)
SWOT Worksheet Checklist:
Strengths focus on the company, not the product
Weaknesses focus on the company, not the product
Strengths and weakness are internal to the organization
Strengths and weaknesses are relevant to the case
Opportunities and threats are external to the organization
Opportunities and threats are shifts, changes, or trends in the external environment, not just facts
Opportunities and threats are relevant to the case
Variety of PESTLE opportunities and threats included
Analysis and action is well-thought out and communicated
Cited sources for all facts and ideas that are not your own
Correct grammar and spelling