What is Gutenberg’s legacy in terms of advertising, mass production, and intellectual property?Explain

What is Gutenberg’s legacy in terms of advertising, mass production, and intellectual property?

Gutenberg’s legacy in terms of advertising, mass production and intellectual property is that Gutenberg created a pathway to making printed work become a legitimate business. Since papers could be mass produced, the cost began to decrease which increased its accessibility to a wider audience.

We see this today in the mass production of non-printed materials. Business could now pay for advertising in papers, which created the business we see today when advertising revenue has become a critical party in some outlets’ success.

Intellectual property could now be created since the printed press could re-create copies of the same book or magazines countless times, making it easy for people to create their own individual work to share.

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