Write a multi-sensory full description in paper..
Write a multi-sensory full description in paper.
In recent years, “multi-sensory branding” has taken the commercial world by storm, and merchants are increasingly using a range of advertising techniques that appeal to all five senses of their targeted consumers—sight, hearing, smell, taste and touch. While trade marks have traditionally been visually distinctive signs, the emergence of non-traditional trade marks has raised important challenges for intellectual property law, such as the extent to which visual perceptibility and graphical representation should continue to serve as prerequisites for registration.’ Eugene C. Lim & Samtani Anil, ‘Acoustic branding, non-traditional trade marks and the graphical representation requirement: a conceptual and empirical analysis’, E.I.P.R. 2019, 41(1), 5-13
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