Analyze the fundamental principles of the marketing mix of a company or firm..
This company completed all the other assignments that went with the final paper. Please help me write the last paper. My company is Toyota Motor Corporation.
This assignment helps you develop the skills to master the following course competencies:
•Apply theories, models, and practices of marketing.
•Integrate fundamental principles and application of marketing to address business problems.
•Develop innovative and sustainable solutions to strategic marketing challenges.
•Integrate marketing analyses into general business management planning and decision making.
•Communicate in a manner that is professional and consistent with expectations for members of the business.
This assignment helps you develop the skills to master the following objectives:
•Analyze the fundamental principles of the marketing mix of a company or firm.
•Assess how technology adds value to the marketing process, including understanding market decision support system and customer relationship management (CRM) strategies.
•Analyze the segmentation processes of a company.
•Analyze the tools available for marketing communication and effectiveness of their usage in promoting a company.
Revisit the MBA6012 Course Alignment Map to review how all activities assist you in achieving the course competencies and overall program outcomes.
Activity Instructions
Submit the Integrated Global Marketing Case Study assignment. This assignment is made up of revised and improved versions of the following final project components you previously submitted:
Unit 1, Assignment 1: Company Selection and Overview.
Unit 2, Assignment 1: Company’s Use of Information Sources.
Unit 3, Assignment 1: Company’s Market Segments.
Unit 5, Assignment 1: Company’s Integration of Marketing Communications.
Please do not simply cut and paste what you previously submitted. Instead, use the self-reflective notes you created for Study 2 in Unit 4 to help you piece together and enhance each component of the project. Ensure that the individual pieces flow together seamlessly and that each paragraph of your essay has a clear topic sentence and main idea. The instructor reading your project can clearly see how you not only built a case study after carefully selecting a company from the real world, but also how you analyzed it based on some key competencies that are relevant and crucial to understanding integrated global marketing.
Other Requirements
•Written communication: Written communication is free of errors that detract from the overall message.
•APA formatting: Your essay should be formatted according to APA (6th ed.) style and formatting.
•Length: 8–10 typed and double-spaced pages.
•Font and font size: Times New Roman, 12 point.
Please refer to the Integrated Global Marketing Case Study Scoring Guide to ensure that you meet the grading criteria for
this assignment.
Due Date: End of Unit 6. Percentage of Course Grade: 40%.
Note: Your instructor may also use the Writing Feedback Toolto provide feedback on your writing. Integrated Global Marketing Case Study Scoring Guide Grading Rubric Criteria Non-performance Basic Proficient Distinguished
Analyze the fundamental principles of the marketing mix of a company or firm. 20% Fails to recognize the fundamental principles of the marketing mix of a company or firm. Outlines the fundamental principles of the marketing mix of a company or firm. Analyzes the fundamental principles of the marketing mix of a company or firm. Analyzes the fundamental principles of the marketing mix of a company or firm. Grasps understanding of marketing condition and opportunities within a company with superior clarity.
Analyze how marketing fits into the internal and external environments of the organization. 20% Fails to understand how marketing fits into the internal and external environments of the organization. Outlines how marketing fits into the internal and external environments of the organization. Analyzes how marketing fits into the internal and external environments of the organization. Analyzes how marketing fits into the internal and external environments of the organization. Analysis is exceptionally thorough and convincing at a superior level.
Analyze the fundamental principles of the marketing mix of a company or firm.
