Are there any strategic partnerships in the delivery of the product or service?.
The Product/Service – you may include information based on the products features, variations, colours, sizes etc or for a service, what is offered and how it is delivered
? Pricing Structures – the general pricing structure of the Product/Service. How does it compare to competitors pricing?
? Place and Distribution Structures – how and where is the Product/Service available for purchase?
? People – what are the credentials or skills of the deliverer of the service?
? Processes – are there particular processes that are essential to the delivery of thie service? Is
this part of their competitive advantage?
? Physical Evidence – what do they use to make the service more tangible? How do they set up
the physical environment in which the service is delivered?
? Partnerships – Are there any strategic partnerships in the delivery of the product or service? How
does this impact on the delivery of the service and what do each party in the partnership contribute
to the customer experience?
? Promotion Strategies /Tactics used – how and where does the Company predominantly
promote the Product/Service (i.e. through advertising, PR, social media, personal selling etc).
Any information that is obtained from secondary sources (i.e. books, journal, newspapers etc) must be correctly referenced. This should include in-text citations and an alphabetical Reference List.
Are there any strategic partnerships in the delivery of the product or service?
