Deliverable 7 – using visual communication to deliver a global message

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Did not Submit

No Pass

Competence

Proficiency

Mastery

Not Submitted

Submission does not competently analyze effects of color, lines, balance, and contrast on an audience.

Creates video which generally analyzes effects of color, lines, balance, and contrast on an audience.

Creates video which accurately analyzes effects of color, lines, balance, and contrast on differing audiences.

Creates video which thoroughly analyzes effects of color, lines, balance, and contrast on differing audiences.

Not Submitted

Submission does not competently analyze effects of visual cultural familiarity, semiotics, and emotional appeal on an audience.

Creates video which generally analyzes effects of visual cultural familiarity, semiotics, and emotional appeal on an audience.

Creates video which accurately analyzes effects of visual cultural familiarity, semiotics, and emotional appeal on differing audiences.

Creates video which thoroughly analyzes effects of visual cultural familiarity, semiotics, and emotional appeal on differing audiences.

Not Submitted

Submission does not competently create logos or analyze effects of visual size, color, lines, and visuals on differing audiences.

Creates a logo and video which generally analyzes effects of visual size, color, lines, and visuals on differing audiences.

Creates a logo and video which accurately analyzes effects of visual size, color, lines, and visuals on differing audiences.

Creates a logo and video which thoroughly analyzes effects of visual size, color, lines, and visuals on differing audiences.

Not Submitted

Submission does not competently compare and analyze persuasive effects of images and logos on specific targeted audiences.

Creates video which generally compares and analyzes persuasive effects of images and logos on specific targeted audiences.

Creates video which accurately compares and analyzes persuasive effects of images and logos on specific targeted audiences.

Creates video which thoroughly compares and analyzes persuasive effects of images and logos on specific targeted audiences.

Not Submitted

Submission does not competently explain ethical use of images and dangers of digital visual enhancements.

Creates document which generally explains ethical use of images and dangers of digital visual enhancements.

Creates document which accurately explains ethical use of images and dangers of digital visual enhancements.

Creates document which thoroughly explains ethical use of images and dangers of digital visual enhancements.