Digital Marketing – MKT9118M

Marketing plan for the campaign. You are only expected to produce the plan, not any digital support tools like Facebook pages or Twitter accounts.

Time Limit (presentation): Presentations should last for 15 minutes: 10 minutes for presenting, 5 minutes for questions.

Further Guidance:

Suggested sections:

1. Introduction of organisation

2. Situation analysis: Internal and external analysis (including a customer profile, competitor analysis, 7p’s analysis, PESTLE, SWOT, TOWS)

3. Objectives: decide carefully what your plan is trying to achieve, for example: increase awareness of the brand, increase sales by X%, (re)position a bra

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