Disney in Asia-several decision making tools in the course.
This paper focuses on case study: Disney in Asia. This week you were introduced to several decision making tools in the course content. Using the Decision Matrix Analysis along with the Decision Matrix Analysis video, make the following decisions relative to the case study: Disney in Asia.
Disney in Asia-several decision making tools in the course
This week you were introduced to several decision making tools in the course content. Using the Decision Matrix Analysis along with the Decision Matrix Analysis video, make the following decisions relative to the case study: Disney in Asia.
First, list all of the cultural challenges posed by Disney’s expansion into Asia. (Side of matrix.)
Next, list cultural variables that influenced these challenges. (Top of matrix.)
Decide on a score (1-5) for each of these challenges according to the relative importance of the factors. Multiply each of these scores by 2 to find the weighted scores for each option/factor combination.
The first section of your paper should be;
An explanation of this process and how you decided on each of the factors in the matrix.
Next, respond to the following questions:
How were the challenges you chose different than the challenges of Euro Disney?
What role does culture play in the location choice of Disney theme parks?
Why was the Disney Shanghai Park controversial? What were the risks and benefits of the project?
As a conclusion, reflect on your overall thoughts on this case.
NOTE:
This week we switch our focus from society culture to organizational culture, diversity, and decision making.
You will need to read chapters 6 and 7 in the text and the additional required articles and view the PowerPoint.
Topics this week include organizational culture in MNEs, managing multiculturalism and diversity, and using decision-making tools.
For our decision-making focus we explore several tools that are used in decision making. This include the Decision Matrix Analysis which you will use in your CT this week. We also touch on emotions and moods in decision-making.
Our CT this week has you “apply’ the Decision Matrix Analysis to the Disney in Asia case study.
This week you were introduced to several decision-making tools in the course content. Using the Decision Matrix Analysis along with the Decision Matrix Analysis video, make the following decisions relative to the case study: Disney in Asia.
First, list all of the cultural challenges posed by Disney’s expansion into Asia. (Side of matrix.)
Next, list cultural variables that influenced these challenges. (Top of matrix.)
Decide on a score (1-5) for each of these challenges according to the relative importance of the factors. Multiply each of these scores by 2 to find the weighted scores for each option/factor combination.
For your Paper:
The first section of your paper should be an explanation of this process and how you decided on each of the factors in the matrix.
Next, respond to the following questions:
How were the challenges you chose different than the challenges of Euro Disney?
What role does culture play in the location choice of Disney theme parks?
Why was the Disney Shanghai Park controversial? What were the risks and benefits of the project?
As a conclusion, reflect on your overall thoughts on this case.
As a reminder, you are to use APA headings that relate to the questions in the assignment. For this CT you could use:
Firstly, Introduction
Secondly, Explanation of the Process
Thirdly, Challenges different than those in Euro Disney
Fourthly, Role of Culture for Location
Further, Controversy at Disney Shanghai
Lastly, Conclusion
Disney in Asia-several decision making tools in the course
