During this epidemic period, people have grown more aware of the sourcing and manufacturing issues related to the products they buy. How should this, or could this, affect marketing management in firms?

1. During this epidemic period, people have grown more aware of the sourcing and manufacturing issues related to the products they buy. How should this, or could this, affect marketing management in firms? 2. As people are doing more buying online and in pickup only mode, will they return to in person retail or continue to buy online. How, in the longer term, might this affect the design and purchase of clothing, household décor, and food. What are the implications for new product development? How might this help or hinder the rise of new retail businesses? 3. As cultures differ in ways both obvious and not so obvious, advertising the same product might require quite different approaches in two different culture groups. Yet, for marketers, establishing an identity (brand) that works worldwide is often quite important. How can this be reconciled. Choose two countries that are markedly different in the Hofstede system and compare McDonald’s product and advertising. What aspects that are the same and that are different appear to respond to the cultural aspects? How effective do you think these are in both establishing/maintaining brand identity and relating to the consumer in acceptable ways. 4. These travel posters were used in the 1930s and 1940s to appeal to American potential tourists. Analyze them in terms of what you think the ad message(s) were, the implied consumer segment, and the effect, if any, of world events during those times.

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