What is the target population for your sampling plan?
What is the sampling frame for your sample plan? That is, what are the elements from which your sample is being drawn?
What are the sampling units (primary, secondary, tertiary) subject to selection in your sample plan?

The survey plan can be for the test market OR it can be your target audience in the US – your choice but please make sure you start off by sharing your decision.
Target audience: The group of people identified by the company and for whom the product is being designed
Target population: The total # of people in your target audience in your target market
Target market: The geographic area where your target audience is found – for this project/course, the US
Test market: A microcosm of the target market used to test the effectiveness of the 4 Ps (not anything to worry about in this assignment)
What is the target population for your sampling plan

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