Philosophy: What are the basic beliefs, core values, aspirations and philosophical priorities of the firm?.
Background Information
ToolsCorp Corporation is a fictitious company that does exist anywhere. For the purpose of this assignment, it is located it in Tennessee. It builds power tools, lawn mowers, lawn furniture, microwaves, and ranges. All products are manufactured locally and sold through large retailers. They have sale papers inserted in every Friday and Tuesday paper. Although they have a thriving business in the United States and Canada, ToolsCorp is trying to break into the global marketplace and move the business to Sweden.
Please complete a full mission statement containing the nine components and presented in a well written paragraph. The 9 components of a mission statement that must be included in the paragraph are listed below:
1. Customers: Who are the enterprise’s customers?
2. Products or services: What are the firm’s major products or services?
3. Markets: Where does the firm compete?
4. Technology: What is the firm’s basic technology?
5. Concern for survival, growth, and profitability: What is the firm’s commitment towards economic objectives?
6. Philosophy: What are the basic beliefs, core values, aspirations and philosophical priorities of the firm?
7. Self-concept: What are the firm’s major strengths and competitive advantages?
8. Concern for public image: What is the firm’s public image?
9. Concern for employees: What is the firm’s attitude/orientation towards employees?
