recognize the value of the wisdom of crowds

Companies are increasingly starting to recognize the value of the wisdom of crowds and taking steps to capitalize on it. Please be aware that this goes far beyond just asking customers for feedback; it includes fan-produced videos, outsourcing development, and much more. Some companies actually create networks and opportunities specifically for the purpose of crowd-sourcing. Identify a company that has been successful in crowdsourcing and describe its crowdsourcing methods.Compare that company to best practices from the literature. What are they doing right? What could they do differently to improve in this regard?Identify and describe some of the reference group types the members of the crowd might belong to.Analyze the forms of Reference Group Influence in this community.

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