The company that you work for does not have a website and is not taking advantage of the many Internet marketing opportunities that are available today (the use of social media sites for companies, pay-per-click advertising on search engines, article marketing, etc.). You decide to do some research about the importance of using the Internet to maximize your companys exposure and marketing plan, and then write a proposal to the CEO outlining the benefits and the specific strategies you recommend based on your research..
Writing Simple Instructions
Choose a simple office procedure of 20 or fewer steps (e.g., changing a printer cartridge, filling a mechanical pencil, adding dry ink to a copy machine, adding paper to a laser printer). Then write a simple set of instructions for this process in the form of a memo report. Your readers are assistants at the many offices of a large national firm. They are new employees who have no background or experience in office work and no education beyond high school. You are responsible for their training.
Document Design: Appropriate headings, margins, and font types are used. Document is designed for easy readability.
Format and Organization: The correct ABC structure, as detailed in the textbook, is used for this type of document.
Content and Instructions: Headings and numbered lists are used. Only one action is placed in each step. Cautions and warnings are emphasized. Graphics are used if appropriate.
Writing Style: An appropriate technical level is used. Active voice is primarily used. Extra words are eliminated. Clichés, technical jargon, acronyms, and gender-biased language are avoided.
The tone is appropriate for the audience and the purpose.
Sentences are complete, clear, concise, well constructed, and varied.
Writing Mechanics: Rules of grammar, usage, spelling, and punctuation are followed.
Part 2:
Topic:The company that you work for does not have a website and is not taking advantage of the many Internet marketing opportunities that are available today (the use of social media sites for companies, pay-per-click advertising on search engines, article marketing, etc.). You decide to do some research about the importance of using the Internet to maximize your company’s exposure and marketing plan, and then write a proposal to the CEO outlining the benefits and the specific strategies you recommend based on your research.
Write 6 Annotated References on the Topic above.
Quality of Sources:
All six sources are credible (from academic or professional industry authors as indicated in the instructions) and clearly relate to the main topic. (1 point each)
Format:
All sources are accurately documented in APA style in the form of a correctly formatted APA References page. (1 point each)
Annotations:
Three of the six sources are annotated and show understanding of main ideas and how each source relates to the main topic. Each is approximately 100 words in length. (5 points each)
Writing Style and Mechanics: The tone is appropriate for the audience and the purpose. Sentences are complete, clear, concise, well constructed, and varied. Rules of grammar, usage, spelling, and punctuation are followed.
