What are customers’ expectations of, for example, self-service elements related to new technologies, and how is this reflected in the service concept? What do service operations managers have to consider in factoring in new technologies?

Select and analyze a real-world example of the operations of a service(s) provided by a service organization with an international presence.

i.Set out the proposed company you are analyzing in your report and why you have chosen this company. Outline the approach you are taking in your review. Describe why you think it is important to study this company/service(s).

ii.Broadly following the topics covered in this module you are required to analyze the background (literature, other material) of the chosen service area that your selected service organization operates in.

iii.Perform an overall analysis of the service area, and the appropriateness of the current operational elements. (For example, if considering the effects of new technology a. how have new technologies affected service design in this instance?

b. What do service operations managers have to consider in factoring in new technologies?

c. What are customers’ expectations of, for example, self-service elements related to new technologies, and how is this reflected in the service concept?

iv.Present your findings from the analysis Consider the points of your analysis fully and justify your points with appropriate arguments. Use academic references to support your arguments throughout

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