How to control the expansion of the company?.
How to execute the strategy in order to achieve the goals?
(NaoBai Jin case)
a) Setting intensive advertising in prime time of TV may help you promote the products and brand.
b) Use advertorials to promote the brand.
c) Create good image for customers which helps capture the loyalty of customers.
d) Combination of rebranding and intensive advertising may help company promote products.
4. How to control the expansion of the company?
a) Find a reliable and a ‘reasonable’ investor.
b) Control the company resources
c) Satisfy customers within reason.
d) Imagine the scale of the company at the moment entrepreneurs think of creating it. Depending on the type of business the entrepreneur wishes to create, (s)he should always keep in mind the capacities of the company and its employees
e) Maintaining a stable workplace environment is sometimes not the most helpful approach, maintaining the spirit of awareness by competing with other companies – real and imagined – and reevaluating one’s own goals are what maintains the liveliness of the company. Evaluate the risks and have strong faith and even passion in the virtues of adversity
f) If you find that you lack sufficient internal or external resources( social relationships, funds or employees ), you might consider even drastic solutions: Contingency plans, escape clauses and plans,
g) With time as your judge, setting explicit goals and changing goals as needed should always be considered by entrepreneurs..
5. How to pursue the opportunities in daily life?
1) Analyse the profile of the business.
2) Distinguish the customers.
3) Understand how you make decisions.
4) Set reasonable level for the product and service.
5) Set reasonable pricing strategy.
6) Understand the segmentation.
7) Timing to deal with decisions.
8) Understand costs of all the things (products, management fees, debts and so on).
9) Consider the concepts of correction and substantiate them. (thanks to MU LI)
Chapter 7 – How far am I from being somewhere?
For your concluding chapter I would like you to describe how far along the path you have comewith your idea and try and project and how much still needs to be done to realize this project.