Is the chocolate bar going to be competitive in the market?.
2. Apply the techniques studied to interpret and communicate findings on data analysis.
Assignment Information
Your coursework consists of the following four tasks based on Cocoa-Delight case study and data supplied in moodle. Some similar tasks will be performed in seminars with the tutors’ guidance. However, some parts of these tasks will require independent study. Your work will have to be submitted on the designated section of the module’s Moodle page AS A SINGLE EXCEL FILE containing all four tasks.
The Case Study & Tasks
Cocoa-Delight is a chocolate and bakery company based in the UK. They have been operating very successfully in the snacks industry for many years. Catering for consumers’ needs and demand is the key to their success and sustainability. They collect consumer data on a regular basis and analyse it to identify the growing trend in snacks consumption.
Recently they have identified that the British population is increasingly choosing healthier snacks with low sugar content. They have also established that this is strongly correlated with an Olympic spirit. To exploit this new trend Cocoa-Delight is planning to launch a new product after the Brazil Summer Olympic event. Cocoa-Delight’s innovation and product design team plan to market a chocolate bar for keeping weight under control, with average calories of 189per unit.
Cocoa-Delight has hired you for your analytical insights. Your job is to collate and analyse a range of data to recommend a competitive product for the healthy snack food market. See Excel file “CW2 Raw Data.xls” for raw data.
Task 1: [30 Marks]
Using the food table in the dataset provided, prepare a list of alternative snacks i.e. direct competitors to the new product. You are required to:
1. Sort, list & format the dataset into appropriate categories related to food groups e.g. chocolate-based snacks, baked food, processed food, fast food, healthier snacks etc.
[10 marks]
2. Prepare appropriate graphs displaying & comparing calories, of the categories.
[5 marks]
3. Calculate summary statistics such as the mean, median and standard deviations of the categories.
[5 marks]
4. Give a brief critical discussion of the summary statistics from part 3.
[5 marks]
5. What advice would you give for weight-loss purposes – which snacks have to be chosen? Is the chocolate bar going to be competitive in the market?
[5 marks]
Task 2 [25 Marks]
Cocoa-Delight is now interested in trying to estimate how sales are influenced by the price of their products. To do this, the company randomly chooses 8 UK cities and offers the candy bar at different prices and run a regression analysis on price and sales data.
CityPrice (£)Sales
London1.5693
Coventry2.5576
Manchester2.7360
Derby1.9881
Cardiff3.6445
Preston3.8935
Cardiff3.5762
Swansea 4.50 20
[Continued on next page]
1. Using sales as the dependent variable, conduct linear regression analysis*.
[5 marks]
2. Generate the scatterplot.
[4 marks]
3. Write the regression equation using the results of the excel table.
[5 marks]
4. Determine & interpret the slope and the intercept.
[6 marks]
5. Determine what percentage of the total variation in candy bar sales is explained by prices?
[5 marks]
*[Perform, using Excel, Data Analysis Pack, Regression function, the regression analysi
Task 3: [30 Marks]
Cocoa-Delight wants to prepare a company event to launchits new candy bar. The following table gives the key activities required for the project.
Is the chocolate bar going to be competitive in the market?
